Agrosales
Digital agronomic customer relationship management (CRM) platform
Description
Agrosales is a digital agronomic customer relationship management (CRM) platform designed to digitize technical relations between input distributors and farmers. The platform provides georeferenced plot management, crop monitoring, catalogues, irrigation and treatment plans, and reporting and supports strategic decision-making, improves technical advice quality, and fosters farmers’ loyalty.
Technology
Agrosales integrates cloud-hosted CRM with GIS mapping, desktop/web interfaces, mobile applications, external data sources (satellite, climate, sensors), and AI-driven recommendation algorithms. Each user's role has different modules with specific technical and commercial objectives. The tool provides visibility and analytical capabilities to manage roles to expedite strategic decision-making. Agrosales can also be integrated with Margaret, an AI tool developed by the same company to run algorithms or models needed for specific operations, as well as other tools developed under the technology ecosystem of Hispatech technologies.
Target
Agrosales is targeted at farm advisors working within input distributor companies, agriculture cooperatives, and private-sector users on small- and medium-sized farms. The platform empowers advisors to deliver data-driven recommendations and improve farmer relationships.
Business model
Agrosales is offered as a subscription-based service with fee-for-service modules, integrated within Hispatec’s AgTech platform ecosystem.
Impact
Agrosales aims to build farmer loyalty by improving the quality of technical advice, providing data-based recommendations, and capturing technical agronomic information to complement the customer profile.
Four Betters
Better production
Better environment
Better life
