DescriptionOverview of the initiative and its approach.
ÇİFTÇİ computer was a PC designed to provide farmers with essential information and services. The PC was equipped with selected desktop software applications that could empower users to make informed decisions about buying inputs and selling produce alongside tools offering daily meteorological updates, crop insights, and real-time market prices. The interface encouraged self-sufficiency, connecting farmers with Agricultural Engineers and Veterinarians for expert advice.
TechnologyTechnology used by the initiative.
ÇİFTÇİ computer included the possibility to access market prices, ad placement, and expert consultations. The initiative incorporated broadcasting technology through Agricultural TV channels, offering farmers valuable insights.
TargetUsers, groups, or communities targeted by the initiative.
Smallholder farmers were the core beneficiaries, as the initiative was designed to be easily accessible and usable by individuals with limited technology exposure.
Business modelHow the initiative delivers and sustains its value.
Prices were not disclosed.
ImpactThe observed or intended effects of the initiative.
ÇİFTÇİ computer is no longer operational, but its previous goal was to positively impact farmers by enhancing knowledge, market opportunities, financial resilience, and sustainable agriculture.
PartnersOrganizations and stakeholders involved in the initiative.
Grundig Global; Arçelik Beko; Intel
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better environment
