DescriptionOverview of the initiative and its approach.
Full.am is a comprehensive online marketplace that facilitates the buying and selling of goods and services, including livestock. By offering a direct-to-consumer platform, it empowers farmers to reach customers without incurring extra fees or relying on intermediaries. This streamlined approach enhances market access and supports more equitable trade for agricultural producers.
TechnologyTechnology used by the initiative.
Full.am is a website-based marketplace that allows users to browse listings and, upon registration, post their own buying and selling offers. It supports transactions for goods, services, and livestock, with payment options available both online and in cash upon delivery. The platform is accessible in Armenian, English, and Russian.
TargetUsers, groups, or communities targeted by the initiative.
Full.am specifically targets small and medium-scale farm holders who seek reliable access to the market for buying and selling livestock. By eliminating intermediaries and surcharges, the platform empowers these farmers to engage directly with customers, enhancing their ability to trade efficiently and expand their reach within the agricultural sector.
Business modelHow the initiative delivers and sustains its value.
Full.am offers a user-friendly online marketplace where basic features—such as browsing and posting offers—are available free of charge. For enhanced visibility, users can opt for paid services like the “add to top” feature, which promotes listings. Importantly, the platform facilitates direct communication between buyers and sellers, eliminating extra charges and the need for intermediaries.
ImpactThe observed or intended effects of the initiative.
Full.am simplifies life for farmers by providing an accessible online platform for buying and selling livestock. It eliminates the need for intermediaries, allowing farmers to connect directly with potential buyers, post offers freely, and manage transactions with ease.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
