Description
Hortee is a marketplace that connects local fresh food producers directly with consumers, enabling the purchase of vegetables, fruit, and other fresh products through a unified online platform. Consumers place separate order with each farmer and agree on pick-up or delivery on a case-by-case basis. Farmers are responsible for delivery of the products. Hortee provides a payment functionality for each transaction.
Technology
Hortee is a web-based digital marketplace that connects local food producers with consumers. The marketplace is accessed through a browser-based user interface for consumers and producers, enabling product listing, ordering and payment management. Producers use a dedicated dashboard to upload product information, manage availability and receive orders.
Target
The main users of the marketplace are local farmers and food consumers.
Business model
Hortee takes a commission from each order to cover the cost of operating the platform.
Impact
Hortee aims to strengthen local short food supply chains by improving direct market access for small and medium-scale food producers and reducing reliance on intermediaries. By enabling producers to sell through a digital marketplace, the solution could support higher producer margins, faster sales cycles and improved visibility of local products, while offering consumers easier access to fresh, locally sourced food.
Partners
EIT Food; EIT Climate-KIC, EIT Digital, UPTEC, Vougapark, Universidad Politécnica de Madrid, Startup Wise Guys, Startup Portugal, Startup Lisboa, PCI, Infobip, IAPMEI, Deloitte, Porto, Beamline Accelerator, APDC, Agrobio, AEP.
Four Betters
Better life
