Kultiva

Market information about farm inputs, agri-food equipment, and consulting services

Description

Kultiva is a web-based app run by CARD AgroService that aids farmers in accessing farm inputs and equipment, such as fertilizers, agricultural machinery, milking equipment, among others. Rather than functioning as a dynamic e-commerce or online marketplace, the website provides the user with technical information about products. As further features, Kultiva provides technical assistance and consulting services related to agri-food processes, and a section listing the addresses and contact information of regional and local offices providing such services.

Technology

  • Desktop/web-based application

Kultiva is openly available via the Internet. It features a list of products with descriptions and contact  details of the producers. While the products cannot be bought directly online, users can make a request to be contacted by the company or to be sent information about access to the extension services.

Target

  • Smallholder farmers
  • Medium size farms
  • Large size farms
  • Private sector

The users of Kultiva are agricultural stakeholders who are engaged in farm production and the processing of agricultural products, and in other related activities. The app is available in English and Armenian.

Business model

  • Fully free

The Kultiva website is openly available and can be accessed via the Internet. The costs to the user are linked to their purchases of equipment and extension services.

Impact

The website supports farmers in accessing basic information about farm inputs, agri-food equipment and commodities, as well as the assistance and consulting services available in Armenia.

Partners

Center for Agribusiness and Rural Development Foundation; DeLaval Armenia; CARD AgroCredit; Dong Ho; John Deer; Grillo; Morgillo; Escorts; AgroTrend; ShakTiman; Agromaster; Agriconcept; SmartAgro.

Four Betters

  • Better production

Sustainable Development Goals

  • SDG 8: Decent work and economic growth
  • SDG 9: Industry, innovation, and infrastructure
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Source: FAO AgriTech Observatory

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