Soplidan.ge

E-commerce and mobile application (discontinued)

Description

Soplidan.ge was a food-commerce website and mobile application that facilitated the sale of rural products directly by producers in Georgia. Products could be paid for electronically and delivered within the country and abroad. The e-commerce listed meat, diary, eggs, fruit, vegetables, bio products and products produced specifically by women. The company behind the e-commerce also offered a consultancy service to farmers on various topics, and contained digital farmers’ stories and a producers’ call request feature, while offering also messenger e-commerce integration.

Technology

  • E-commerce/online marketplace
  • Mobile app

Soplidan.ge was an e-commerce that could be accessed through a website or mobile application. It allowed users to browse products, add to a virtual basket and make payments via credit card. Goods were delivered by Redcap, WOLT or Georgian Post. The e-commerce worked in collaboration with the Georgian Farmers' Association, and was used to bring farmers together in partnerships.

Target

  • Smallholder farmers
  • Medium size farms
  • Large size farms
  • Food consumers

The e-commerce served food consumers across Georgia, Greece, Belgium, Italy, Spain, Poland, Czechia, Switzerland, Germany, USA, Austria, and France.

Business model

  • Fully free

Registration was free for both users and producers. Consumers paid for the listed products, and delivery fees were applied based on location and order value. Producers could partner with soplidan.ge for a fee if they used visual material creation services.

Impact

Soplidan.ge was discontinued.

Partners

Georgian Farmers Distribution Company; Georgian Farmers' Association; Geopay; Financial Chain Corporation; Redcap; Georgian Post; Wolt; National Food Agency of Georgia

Four Betters

  • Better nutrition
  • Better environment
  • Better life

Sustainable Development Goals

  • SDG 2: Zero hunger
  • SDG 5: Gender equality
  • SDG 8: Decent work and economic growth
  • SDG 1: No poverty
  • SDG 11: Sustainable cities and communities
  • SDG 12: Responsible consumption and production
  • SDG 13: Climate action
  • SDG 15: Life on land
  • SDG 10: Reduced inequalities
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Source: FAO AgriTech Observatory

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