Trusty
Blockchain-based traceability and e-marketplace for cocoa and coffee
DescriptionOverview of the initiative and its approach.
Trusty serves as an e-marketplace connecting smallholder farmers directly with buyers, and facilitates the full traceability of commodities and compliance with European Deforestation Reporting (EUDR) standards, while also supporting farmers in gaining access to micro-finance for production.
TechnologyTechnology used by the initiative.
Trusty is a blockchain-driven software as a service (SaaS) platform that brings supply-chain transparency to the agri-food sector, particularly the cocoa and coffee segment. It comprises a data entry layer, a blockchain layer and a consumer engagement layer, and can be integrated with such existing enterprise systems as enterprise resource planning (ERP) and customer relationship management (CRM). It facilitates the secure collection and sharing of information and ensures compliance with EUDR standards. Trusty timestamps all events sent to the API using a public blockchain, providing a unique level of transparency and accountability.
TargetUsers, groups, or communities targeted by the initiative.
Trusty is used by more than 70 organizations worldwide, primarily those engaged in the agri-food supply chain, from smallholder farmers to large corporations. The platform also aids consumers seeking information about product origins and sustainability compliance.
Business modelHow the initiative delivers and sustains its value.
E-marketplace operates with transaction fees.
ImpactThe observed or intended effects of the initiative.
Trusty aims to have a positive impact on the agrifood supply chain by promoting transparency and ethical practices. It supports smallholder farmers by facilitating their direct connection with buyers, ensuring fair trade and economic sustainability. Moreover, Trusty helps industries comply with the stringent sustainability regulations and the demands of consumers for ethical products.
PartnersOrganizations and stakeholders involved in the initiative.
Slow Food Coffee Coalition, CGIAR Cacao of Excellence
Four BettersThe FAO Four Betters supported by the initiative.
Better life
Better production
Better environment
