Wasteless

Wasteless is an AI-enabled markdown optimization solution for grocery retailers that dynamically prices perishable food based on expiry dates and demand patterns. It supports retailers in managing discounts and reducing unsold perishables by recommending or applying real-time markdowns for items nearing expiry.

• Artificial intelligence (AI)
• Big data
• Cloud
• Desktop/web-based application
• Mobile app
• Artificial intelligence (AI)

Wasteless uses cloud-based analytics and AI/ML models to process store and product data, including expiry information, sales patterns and markdown performance. Retail staff use in-store tools (including an app) to register items and apply dynamic prices, and the system can connect with electronic shelf labels and checkout systems where deployed.

• Private sector

The main users are grocery retailers and their store staff managing perishable categories, while consumers benefit through access to discounted near-expiry products. Public reporting indicates deployments with retail chains in Europe, including rollouts and pilots in multiple stores.

• Fee for service
• Subscription

Wasteless to be offered as subscription with fee‑for‑service options for enterprise clients, delivering measurable waste reduction and profit optimization via dynamic pricing and analytics.

Public reporting and company materials describe reductions in retail food waste and improvements in perishable-category performance following deployment. For example, company communications highlight waste reduction and revenue/margin improvements in participating stores, while external reporting describes dynamic pricing as a mechanism to reduce discarded perishables; results are context-dependent and vary by retailer implementation

Edeka Rhein-Ruhr; Carrefour; Makro; Hoogvliet; Dia; Iper; L. Stroetmann

• Better environment
• Better production
• Better life

• 
  SDG 2: Zero hunger
• 
  SDG 12: Responsible consumption and production
• 
  SDG 13: Climate action