Accueil Champêtre en Wallonie
Regional offers of on-farm diversification activities and contacts
Description
Accueil Champêtre en Wallonie is an online app displaying the regional offer of on-farm diversification in Wallonia (Belgium). The app contains a catalogue and a filtered search function to aid in the identification of farms offering services related to agriculture, such as food processing, recreational activities, countryside walks, golf, farm visits, team building, room and space rental, farm shops, etc. Farmers can log in to the app and upload images and information on the products or services they offer, while members of the public, tourists and any other interested parties can use the search tool to peruse and select activities within a customisable distance.
Technology
The online application connects offers and demands related to on-farm income diversification activities in the region. Those offering products or services need to register an account, after which they provide information about their business under the related categories. The online app functions as a window for the display of information and contacts, but has no involvement in such transactions as purchases or sales, or the booking of accommodation. Users can access basic information about the services or products offered, and then contact the service or product provider directly. The search categories include stays , lodges and guestrooms; farm stores; farm restaurants; educational farms; leisure and team building; rooms and seminars.
Target
On the offer side, the main users are farmers who offer extra-farming products and services related to agriculture. Also on the offer side, the beneficiaries include municipalities, cooperatives, rural enterprises, and civil society organizations engaged in rural development. On the demand side, the primary users are members of the public, families, tourists, other farmers, public authorities and researchers with an interest in the field of rural diversification and revitalization. The online app is accessible in the French and Flemish languages.
Business model
The app can be accessed free of charge by users, as its design and maintenance are covered by the public funds of regional authorities.
Impact
The online app aims to consolidate knowledge and information related to multifunctional agriculture and rural areas at regional levels. Users can navigate the streamlined main categories of the information sheets to upload and access information in a harmonised and comparable manner, making use of online tools to carry out searches and comparisons. Farms that cannot afford to create and pay for their own websites can benefit from this publicly funded Internet domain and social space, while members of the public can learn about upcoming events on farms and other countryside experiences.
Partners
L'App du Terroir; CamperStops Belgium ; Organisation of the General Committee for Tourism in Wallonian Region; CERA cooperatives; Crelan
Four Betters
Better production
Better nutrition
Better environment
Better life
