Description
Agri Marketplace is a digital B2B platform that connects farmers directly with buyers, including food companies, retailers, and distributors, facilitating matches, deals, and transactions therebyenabling transparent transactions without intermediaries. It addresses inefficiencies in agricultural supply chains by providing real-time market access, digital contracts, logistics, and traceability.
Technology
The platform integrates blockchain for transaction security and traceability, e-payment systems for digital settlement, and web/mobile applications for user access. Cloud hosting ensures scalability, while integrated logistics and certification services support end-to-end supply chain management. Using the platform, registered sellers post offers (what crop they have, quantity, price, crop characteristics) and registered buyers post bids (what crop they want to purchase under what conditions). The platform supports integrated services for payment, logistics, and quality assurance through partnerships.
Target
Agri Marketplace serves smallholder and medium-scale farmers, cooperatives, and agribusinesses seeking expanded market reach. Buyers include retailers, distributors, and food processors. As of September 2025, it connects thousands of farmers with hundreds of international buyers, enabling cross-border trade and strengthening smallholders’ bargaining power.
Business model
Agri Marketplace generates revenue mainly through transaction fees charged on completed deals for both buyers and sellers.
Impact
The initiative aims to democratize access to agricultural markets by linking farmers directly with buyers through a secure and transparent digital ecosystem. It Impact could include reduced transaction costs, greater price transparency, and expanded market access for smallholders and medium-scale farmers.
Partners
SGS Quality Certification; Orey Shipping Logistics & Transportation; CCA Law Firm; Mangopay Payments
Four Betters
Better production
Better life
