Description
Baraka is an e-commerce platform through which users can purchase a range of agricultural inputs, including fungicides, insecticides, herbicides, acaricides, seed materials and fertilizers. The platform also features a "Plant Protection Scheme" page listing detailed protection schemes for various plants, including vegetables, fruits and nut trees, with product recommendations for each growth phase, along with links to the products and instructions for use. Users can also book online consultations with agronomists through the platform to receive expert guidance.
Technology
Baraka is an e-commerce platform in which users can filter agricultural products by category, price, stock availability, crop type, target pest/disease, package volume and brand. Each product listing includes a photo, price, description and detailed information on the crops for which it is suitable, the diseases or pests it targets, the recommended dosage, application timing, waiting period, and the time taken for manual or mechanical application. Users place orders and provide contact details and delivery addresses, and payments are processed through an integrated payment gateway.
Target
The users of Baraka are primarily farmers, agricultural businesses and individuals involved in crop production in need of such agricultural inputs as pesticides, fertilizers and seed materials. The platform facilitates searches for products tailored to specific crop types, pests and diseases.
Business model
Baraka earns revenues through commissions on the sale of agricultural inputs by manufacturers and sellers who list their products on the platform. The information on plant protection schemes, however, is freely accessible.
Impact
Baraka simplifies the purchase of essential agricultural materials for farmers, agribusinesses and crop producers by offering a wide range of products such as fungicides, insecticides, herbicides, fertilizers and seeds for purchase online.
Four Betters
Better production
