DescriptionOverview of the initiative and its approach.
Bazar.kg is a free online marketplace designed to connect sellers with customers. Farmers use the platform to sell their agricultural produce and processed foods, both retail and wholesale, directly to consumers. Users can create listings with photos and descriptions at no cost and communicate with buyers via its chat feature. The platform does not support direct online payments to sellers.
TechnologyTechnology used by the initiative.
Bazar.kg is accessible through both a web-based platform and a mobile application compatible with Android and iOS. To create a listing, users must register on the platform using either a mobile phone number or an email address. A unique feature of the platform allows sellers to link their social media pages to their listings, which helps drive traffic to those pages. Bazar.kg is available in English, Russian, and Kyrgyz.
TargetUsers, groups, or communities targeted by the initiative.
Food consumers use Bazar.kg to purchase agricultural produce and processed foods. Large and medium-sized farms utilize the platform to access a wide customer base for both retail and wholesale sales. Smallholder farmers also use Bazar.kg to connect directly with buyers and sell their goods, even on a smaller scale.
Business modelHow the initiative delivers and sustains its value.
Bazar.kg is a free of charge listing platform. It generates revenue through feature advertisements from third parties. Additionally, users can purchase advertisements on the platform or platform’s social media accounts to promote their listings on the platform.
ImpactThe observed or intended effects of the initiative.
By connecting farmers directly with consumers, Bazar.kg facilitates the sale of agricultural produce and processed foods.
Four BettersThe FAO Four Betters supported by the initiative.
Better nutrition
Better life
