Berqahavaq (Բերքահավաք)
E-commerce offering curated boxes of fresh produce from farms to customers
DescriptionOverview of the initiative and its approach.
Berqahavaq is an e-commerce platform that facilitates direct connections between farmers and customers through weekly deliveries of fresh produce. Each box includes a selection of fruits, vegetables, eggs, and other seasonal items, with contents varying based on the current harvest. Orders are delivered directly to customers’ doorsteps, offering a convenient way to access locally sourced agricultural products
TechnologyTechnology used by the initiative.
Berqahavaq.am is an e-commerce platform that enables consumers to select from a range of produce boxes, complete payments online, and receive direct deliveries of farm-fresh goods. The platform supports Armenian, Russian, and English languages, making it accessible to a broad audience.
TargetUsers, groups, or communities targeted by the initiative.
Berqahavaq’s main customers are people who appreciate natural products sourced directly from farmers.
Business modelHow the initiative delivers and sustains its value.
Berqahavaq provides subscription-based delivery boxes filled with fresh, locally sourced products from farmers. The platform manages the procurement process by coordinating directly with producers to ensure the availability of goods for each delivery. All items are packaged using eco-friendly, plastic-free materials, supporting sustainable practices while offering customers convenient access to seasonal farm produce.
ImpactThe observed or intended effects of the initiative.
Berqahavaq strengthens market access for farmers by facilitating direct connections with end customers. Through its platform, farmers can showcase and distribute their products more effectively, enabling broader reach and improved visibility within the consumer market.
Four BettersThe FAO Four Betters supported by the initiative.
Better nutrition
Better life
