DescriptionOverview of the initiative and its approach.
Fermer.KG is an online marketplace that enables farmers to sell agri-food products online. Key features include nationwide coverage, livestock and vegetable market inclusion, and real-time market prices accessible via a user-friendly mobile app. The platform facilitates exports, providing data-driven insights and educational materials. On the basis of Fermer KG, educational and video materials for the effective cultivation of crops and livestock, including pedigree livestock, as well as many useful materials for the successful introduction of agricultural activities, are collected and constantly updated. Video reviews of markets allow for assessing the situation in large markets of the country, and statistics, in turn, provide price guidelines for all market participants. Fermer.KG compiles and consistently updates educational and video resources aimed at enhancing crop and livestock farming. Its distinctive traits lie in connecting rural communities, promoting sustainable practices, and offering virtual market overviews.
TechnologyTechnology used by the initiative.
Fermer.KG is an innovative online marketplace that is transforming agricultural trade in Kyrgyzstan through its user-friendly Android mobile app with more than 50 000 downloads. The application is designed for ease of use and tailored to meet the specific needs of the local community, offering content in official languages. Users can conveniently access educational and informative videos on the platform, some of which are directly uploaded, while others are linked from YouTube. For inquiries, users have the option to contact Fermer.KG via phone or WhatsApp.
TargetUsers, groups, or communities targeted by the initiative.
Fermer.KG may serve a diverse user base, including a significant number of smallholder farmers and buyers within and outside Kyrgyzstan. The platform and mobile app accessibility and focus on local languages make it particularly appealing to farmers with varying levels of technological proficiency.
Business modelHow the initiative delivers and sustains its value.
Fermer.KG grants the right to place advertisements on the marketplace free of charge to all registered users.
ImpactThe observed or intended effects of the initiative.
The platform aims to facilitate convenient and independent sales, promote local and global trade opportunities, and contribute to productivity improvement through real-time statistics. Additionally, it aspires to empower farmers through educational materials.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better life
