ITC Shop
E-marketplace platform for agricultural machinery, greenhouses and inputs
DescriptionOverview of the initiative and its approach.
ITC Shop is an e-marketplace designed to provide agricultural producers with online access to greenhouses, greenhouse automation systems, irrigation components, tractors, and other inputs.
TechnologyTechnology used by the initiative.
ITC Shop, accessible through any browser, features product specifications and prices, enables customer inquiries and ordering, and offers delivery and payment options including cash on delivery and bank transfer.
TargetUsers, groups, or communities targeted by the initiative.
ITC Shop is oriented to smallholder farmers, medium and large farms, and rural enterprises seeking to purchase protected cultivation structures with automation, irrigation equipment, and farm machinery via a web marketplace.
Business modelHow the initiative delivers and sustains its value.
The platform operates as a commercial online shop selling agricultural equipment and inputs. Revenue is generated through product sales.
ImpactThe observed or intended effects of the initiative.
The ITC Shop aims to facilitate access to agricultural inputs by providing an online catalogue of equipment and supplies, including automated greenhouse packages, irrigation components and related infrastructure, with published technical specifications and prices.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better life
