Kultiva
Market information about farm inputs, agri-food equipment, and consulting services
DescriptionOverview of the initiative and its approach.
Kultiva is a web-based app run by CARD AgroService that aids farmers in accessing farm inputs and equipment, such as fertilizers, agricultural machinery, milking equipment, among others. Rather than functioning as a dynamic e-commerce or online marketplace, the website provides the user with technical information about products. As further features, Kultiva provides technical assistance and consulting services related to agri-food processes, and a section listing the addresses and contact information of regional and local offices providing such services.
TechnologyTechnology used by the initiative.
Kultiva is openly available via the Internet. It features a list of products with descriptions and contact details of the producers. While the products cannot be bought directly online, users can make a request to be contacted by the company or to be sent information about access to the extension services.
TargetUsers, groups, or communities targeted by the initiative.
The users of Kultiva are agricultural stakeholders who are engaged in farm production and the processing of agricultural products, and in other related activities. The app is available in English and Armenian.
Business modelHow the initiative delivers and sustains its value.
The Kultiva website is openly available and can be accessed via the Internet. The costs to the user are linked to their purchases of equipment and extension services.
ImpactThe observed or intended effects of the initiative.
The website supports farmers in accessing basic information about farm inputs, agri-food equipment and commodities, as well as the assistance and consulting services available in Armenia.
PartnersOrganizations and stakeholders involved in the initiative.
Center for Agribusiness and Rural Development Foundation; DeLaval Armenia; CARD AgroCredit; Dong Ho; John Deer; Grillo; Morgillo; Escorts; AgroTrend; ShakTiman; Agromaster; Agriconcept; SmartAgro.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
