DescriptionOverview of the initiative and its approach.
Micro Market is an e-commerce platform for selling and coordinating the distribution of products from a farmer cooperative in Nantes, France.
TechnologyTechnology used by the initiative.
Micro Market runs on a web-based e-commerce platform that allows consumers to choose a basket of products from local farms and pick up in one of the 3 local collection points in Nantes. The solution relies on a central backend managed by Socle for product catalogues, orders, payments and user management, and is accessible via standard web browsers on desktop and mobile devices.
TargetUsers, groups, or communities targeted by the initiative.
The main users of the e-commerce platform are food consumers.
Business modelHow the initiative delivers and sustains its value.
The provider has a markup on the products sold to cover the costs of operating the platform.
ImpactThe observed or intended effects of the initiative.
Micro Market aims to strengthen local short food supply chains by providing an online ordering system for consumers combined with multiple neighbourhood distribution points. By pooling orders and coordinating deliveries with producers, the cooperative model could reduce logistical inefficiencies and lower the environmental footprint of food distribution. The e-commerce shop aims to improve access to organic and local food for consumers. It aims to support individual small-scale producers by offering predictable demand and shared logistics.
Four BettersThe FAO Four Betters supported by the initiative.
Better life
