Milo Selo

E-commerce for organic produce

Description

Milo Selo is an e-commerce platform designed to connect local producers with consumers which sell and or specialize in selling organic produce. The platform strengthens the connection between local organic producers and consumers by offering transparent product information and clearly defined delivery options. Its focus on organic, locally sourced goods supports sustainable purchasing habits and helps shorten supply chains.

Technology

  • E-commerce/online marketplace

The solution utilizes a web-based desktop application to organize e-commerce platforms. The webpage includes product listings, order management, and logistics. Under each product, the delivery information was carefully detailed for users such as the day, location, and manner of delivery.

Target

  • Food consumers

Milo Selo is beneficial for consumers who wish to purchase organic produce. The webpage particularly adds value to consumers who are particularly keen about the distance food travels to reach them.

Business model

  • Markup
  • Donor support

The maintenance of Milo Selo was made possible by the financial support of EU4AgriRecovery Project back in 2022 and more recently in 2024. Some of the outputs from the funding include greenhouse and machinery that improved the cheese and milk production of Milo Selo. The platform also applies a markup on product offers.

Impact

Milo Selo aims to increase the visibility and access of consumers to organic produce while maintaining their values and principles on organic farming, and delivery of fresh and quality farm products.

Partners

European Union

Four Betters

  • Better nutrition
  • Better environment

Sustainable Development Goals

  • SDG 2: Zero hunger
  • SDG 8: Decent work and economic growth
  • SDG 9: Industry, innovation, and infrastructure
  • SDG 12: Responsible consumption and production
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

Analytics

Explore analytics related to this entry

Technology prevalence

Loading analytics data...

Source: FAO AgriTech Observatory

Entry type breakdown

Distribution of observatory entries by Entry Type.

Loading analytics data...

Source: FAO AgriTech Observatory

Digital Public Good Alliance logo

The AgriTech Observatory is recognized as a digital public good by the Digital Public Good Alliance