DescriptionOverview of the initiative and its approach.
Naturr is an intermediary with online e-commerce platform offering products from local farmers and artisanal food producers and home delivery service within 48 business hours.
TechnologyTechnology used by the initiative.
The e-commerce platform could be accessed via standard browsers on desktop and mobile devices. Consumers can browse, search and purchase food products online. Integrated payment methods include debit, credit card and PayPal. The platform also features an interactive map showing location of producers.
TargetUsers, groups, or communities targeted by the initiative.
The main users of the platform are food consumers.
Business modelHow the initiative delivers and sustains its value.
Naturr takes a markup on top of farmer’s price to cover platform operations. Delivery service is charged separately.
ImpactThe observed or intended effects of the initiative.
Naturr aims to enhance market access for rural and artisanal food producers by expanding their market reach, potentially increasing sales volumes and producer income. For consumers, it aims to offer greater access to diverse products and transparency on provenance, which could support local food systems.
Four BettersThe FAO Four Betters supported by the initiative.
Better life
