DescriptionOverview of the initiative and its approach.
Svoe Rodnoe is an aggregator marketplace selling products from smallholder farmers and cooperatives, operated as part of the digital ecosystem of the Rosselkhozbank. The marketplace also offers Blog with educational and promotional content on food, farming, and rural lifestyles; and Recipes with cooking guidance linked to marketplace products.
TechnologyTechnology used by the initiative.
Svoe Rodnoe operates through a web-based e-commerce platform accessible via desktop and mobile browsers. Consumers can browse products, add them to a cart, choose delivery or pick-up, and place orders online; orders are fulfilled and delivered directly by the farmers or through partner logistics, while the marketplace provides order management, promotion and online payment facilitation. Svoe Rodnoe is also available as a mobile app (App Store, Google Play, AppGallery, RuStore).
TargetUsers, groups, or communities targeted by the initiative.
The target users of the marketplace are food consumers and farmers. As of 2023 there were over 10 000 farmers registered on the platform.
Business modelHow the initiative delivers and sustains its value.
Svoe Rodnoe adds a markup on top of the base farmer price to cover the operational costs of the platform.
ImpactThe observed or intended effects of the initiative.
Svoe Rodnoe aims to improve market access for small and medium-scale farmers and food producers across the Russian Federation by enabling direct online sales to consumers and businesses. According to Svoe Rodnoe disclosures available by January 2026, the platform has onboarded 15 000 producers and attracted one million registered users.
Four BettersThe FAO Four Betters supported by the initiative.
Better life
