Tezga

Online marketplace for local farm products

Description

Tezga is a digital marketplace designed to connect farmers, food producers and consumers in Kosovo through online ordering and home delivery services. Tezga supports local agriculture by enabling farmers and rural producers to sell food products directly to households and businesses.

Technology

  • E-commerce/online marketplace
  • Website
  • Desktop/web-based application
  • Cloud

Tezga operates as a web-based and mobile-accessible e-commerce platform that integrates online ordering. he digital solution uses cloud-hosted infrastructure to manage product listings, user accounts, logistics coordination and order fulfillment workflows across farmers, delivery partners and buyers.

Target

  • Smallholder farmers
  • Medium size farms
  • Food consumers
  • Private sector
  • Rural communities

Tezga serves smallholder and medium-size farmers who use the platform to sell fruits, vegetables, dairy, livestock products and processed goods. The digital solution also targets rural communities and agriculture cooperatives seeking reliable market access channels, as well as food consumers and private-sector buyers such as restaurants that purchase fresh products online.

Business model

  • Fee for service
  • Markup

Tezga applies a hybrid business model based on transaction markups and service fees associated with product sales and delivery operations. The initiative provides farmers with access to the platform without upfront subscription costs, with revenue generated through margins on sales and integrated payment processing fees.

Impact

Tezga aims to strengthen linkages between farmers and consumers, reducing market distance and supporting local food systems in Kosovo. Tezga also intends to provide farmers with increased market visibility, diversified income streams and reduced reliance on intermediaries.

Partners

Not specified

Four Betters

  • Better production
  • Better nutrition
  • Better life

Sustainable Development Goals

  • SDG 2: Zero hunger
  • SDG 8: Decent work and economic growth
  • SDG 9: Industry, innovation, and infrastructure
  • SDG 11: Sustainable cities and communities
  • SDG 12: Responsible consumption and production
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