DescriptionOverview of the initiative and its approach.
Tnakan is an online marketplace designed to facilitate direct sales between farmers and consumers. The platform features categorized sections for products such as meat, dairy items, bread, and spices.
TechnologyTechnology used by the initiative.
Operating through its website, Tnakan offers a range of goods sourced from local farmers. Customers can choose to pay either online or in cash upon delivery. The marketplace is available in Armenian and English languages.
TargetUsers, groups, or communities targeted by the initiative.
Tnakan’s target consumers are those who prefer natural products and seek goods sourced directly from local farmers. The platform is designed to facilitate access to such products through its online marketplace.
Business modelHow the initiative delivers and sustains its value.
Tnakan is a free online marketplace that enables customers to order products such as meat, dairy items, fresh fruits, and vegetables directly from farms. The platform facilitates delivery within a few hours and offers payment options either online or upon delivery.
ImpactThe observed or intended effects of the initiative.
Tnakan facilitates connections between farmers and end consumers by improving market access. The platform enables direct sales of products described as natural and of quality, supporting a model that emphasizes producer-to-consumer interaction without intermediaries.
Four BettersThe FAO Four Betters supported by the initiative.
Better nutrition
