Description
Zelena Berza is an online platform providing news, resources and practical advice to the agricultural community in North Macedonia, with updated information about the agri-food sector, ecology, agribusiness, rural development, and innovations in machinery and equipment. It also serves as a source of agricultural best practices, food recipes, rural tourism opportunities, etc. Users can keep up to date with the latest industry news from North Macedonia, including updates related to agribusinesses, young farmers and female farmers through dedicated pages. The platform also features a section advising of best practices in agriculture, offering valuable guidance on improved farming techniques. Zelena Berza also hosts a page dedicated to rural development and rural tourism where users can access news and find information about tourism opportunities in the region. The platform also has a section featuring video interviews during which farmers share their personal stories and experiences. The site also hosts localized weather forecasts and a questionnaire aimed at collecting feedback and insights on farming-related topics.
Technology
Zelena Berza is an online platform that can be freely accessed through any browser.
Target
Zelena Berza primarily serves farmers, farm managers and agribusiness with industry news, agricultural insights and practical resources, and supports the private sector as a platform for the advertising of agricultural products and services. Finally, rural communities benefit from its efforts to promote tourism in North Macedonia's rural areas.
Business model
Zelena Berza is a publicly accessible platform that is free to use, and that generates revenues through the advertising of third-party products.
Impact
Zelena Berza is a source of information for the agricultural community in North Macedonia. It helps farmers, agribusinesses and rural stakeholders stay informed about industry news, market trends and best practices, supporting informed decision-making. Zelena Berza also promotes rural tourism and supporting local economies by raising awareness of the rural tourism opportunities in the region.
Four Betters
Better production
Better life
