Zu gut für die Tonne (Too Good for the Bin)

App providing consumer tips for the avoidance of food waste

Description

Zu gut für die Tonne (Too Good for the Bin) is a website and mobile app that offers tips to consumers on reducing food waste, created as part of a campaign run by the German Ministry of Food and Agriculture targeting the reduction of food waste by the general public, companies and organizations. The website provides useful information and tips on how consumers can improve their habits related to the purchase, storage and consumption of food, as well as cooking ideas using leftovers.

Technology

  • Mobile app
  • Website

The website can be accessed from any browser, and the app can be downloaded free from Apple Store and Google Play.

Target

  • Food consumers
  • Private sector

The target users of “Zu gut für die Tonne” are eco-conscious consumers, families and food enthusiasts with an interest in reducing their food waste and embracing a sustainable lifestyle through innovative recipes and practical storage tips.

Business model

  • Fully free

Zu gut für di Tonne is an output of the German National Strategy for Food Waste Reduction.

Impact

The app aims to reduce food waste among consumers and along the entire supply chain.

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