DescriptionOverview of the initiative and its approach.
Agricula is an e-commerce platform hosting a wide range of agricultural inputs, including pesticides, fertilizers for crops; animal feed and feed additives; veterinary medicines; and apiculture supplies such as productivity stimulants, hive disinfectants, etc. The platform also offers agricultural equipment and machinery, including milking machines, incubators, flaking mills, etc., catering to diverse farming needs. Agricula also features a page dedicated to best practices in agriculture, providing users with insights and guidance to enhance their farming operations.
TechnologyTechnology used by the initiative.
Agricula is an e-commerce platform for agricultural inputs, categorised under such headings as poultry, beekeeping, inventory and equipment, plant protection, etc. Products can be filtered by price, brand, type of use (e.g., livestock care, organic farming), review scores, availability, certifications and discounts, and each product listing includes photos, prices, a detailed description, manufacturer information, recommended use or dosages, and other relevant details. Users can place orders and choose from multiple payment options, including card payments via an integrated payment gateway, bank transfers or cash on delivery. The store can also arrange deliveries.
TargetUsers, groups, or communities targeted by the initiative.
The main users of Agricula are farmers, agribusinesses and cooperatives looking to purchase agricultural inputs. Input manufacturers can use the platform to sell their products directly to end users and to expand their market reach.
Business modelHow the initiative delivers and sustains its value.
Agricula earns revenue by facilitating the sale of agricultural inputs, equipment and machinery.
ImpactThe observed or intended effects of the initiative.
Agricula looks to streamline procurement processes by allowing agricultural stakeholders to compare products, prices, certifications and reviews in a single location.
PartnersOrganizations and stakeholders involved in the initiative.
Agafert; Royal ILAC; Biotecsi; Livisto; Barbaros
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better life
