Agromedium
Digital registry and information database for plant protection products, crop enhancers and seeds
DescriptionOverview of the initiative and its approach.
Agromedium is an online platform offering up-to-date information on plant protection products, fertilizers, and seeds registered in Hungary. The initiative provides searchable access to product composition, registration status, application guidelines, and dosage recommendations. Users can explore a digital registry of agricultural inputs such as plant protection products, crop enhancers, and seeds to support safe and effective input use.
TechnologyTechnology used by the initiative.
Agromedium is accessible through web browsers and mobile applications, runs on iOS, Android, HarmonyOS, and available in both Hungarian and English. The system is supported by a centralized cloud-based backend that stores and manages a searchable database of agricultural inputs. On the platfrom, users can filter by crop, active substances, target or application and access detailed product sheets including composition, authorized use, dosage, and application timing. Advertising banners usually promote new or seasonal products. Extra features, like printable registers or advanced filters, are available via subscription.
TargetUsers, groups, or communities targeted by the initiative.
The main users of Agromedium are farmers, farm advisors, and agricultural input providers. The platform had 10 000 users in 2021. The initiative is widely used among small and medium-sized producers seeking reliable agricultural input information.
Business modelHow the initiative delivers and sustains its value.
Agromedium offers free basic access to its searchable database of registered plant protection products, fertilizers, and seeds. Revenue comes from paid advertising and annual subscriptions with a cost of gross HUF 12 687, which unlock advanced features such as printable registers and enhanced filtering.
ImpactThe observed or intended effects of the initiative.
Agromedium aims to access to trustworthy input data, helping farmers make better decisions. The initiative is currently operating in Hungary with potential for regional adaptation.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
