FarmQA
Digital agronomy platform for field data collection and advisory services
DescriptionOverview of the initiative and its approach.
FarmQA is a digital agronomy platform that enables crop advisors and cooperatives to collect, analyze, and share field data through mobile scouting app, web dashboard, and integration with satellite imagery and weather data. It helps optimize crop management, fertilizer use, and scouting decisions, improving sustainability and profitability of farm operations.
TechnologyTechnology used by the initiative.
FarmQA combines a mobile-enabled scouting module (with customizable templates, geo-tagged photos, map annotations, offline support), a web-based platform for crop planning, analytics and task management, satellite imagery from Planet and Sentinel, weather tracking, and integrations with external sensors and John Deere Operations Center.
TargetUsers, groups, or communities targeted by the initiative.
The main users of FarmQA are agronomists, crop consultants, and advisory services working with farms of all sizes, including smallholder farmers. The platform is used globally, managing over 37 million acres and 429 000 field parcels as of August 2025.
Business modelHow the initiative delivers and sustains its value.
FarmQA operates under a subscription-based model where agricultural advisory businesses pay per user or agronomist. Pricing depends on modules and scale of operations. Additional integrations and advanced analytics are available under premium tiers.
ImpactThe observed or intended effects of the initiative.
FarmQA improves agronomic decision-making by enabling timely, data-driven recommendations. It reduces scouting inefficiencies, supports precise input applications, increases yield potential, and fosters collaboration between advisors and growers.
PartnersOrganizations and stakeholders involved in the initiative.
John Deere Operations Center integration
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better environment
