Madein.md

E-commerce website and online marketplace promoting domestic products

DescriptionOverview of the initiative and its approach.

Madein.md is a web-based e-commerce platform and catalog designed to promote products manufactured in Moldova by connecting local producers, artisans and small businesses with consumers. Madein.md enables visibility and marketing of domestically produced goods including food, artisanal, household and consumer items, thereby supporting rural producers, small-scale manufacturers and the domestic economy.

TechnologyTechnology used by the initiative.

  • E-commerce/online marketplace
  • Desktop/web-based application

Madein.md supports browsing, product categorization, online ordering and likely uses standard web payment and distribution mechanisms; the website is accessible in multiple languages (RO, RU, EN) to cater to local and diaspora or international customers.

TargetUsers, groups, or communities targeted by the initiative.

  • Food consumers
  • Private sector
  • Smallholder farmers
  • Medium size farms

Madein.md targets local Moldovan producers, artisans, small and medium enterprises, and rural producers who manufacture goods such as food products, handicrafts, consumer items and seek to reach consumers.

Business modelHow the initiative delivers and sustains its value.

  • Fee for service
  • Subscription
  • One time purchase

Madein.md functions as a digital marketplace: producers and businesses list their products in the catalog and consumers purchase directly through the platform. The platform earns revenue via service fees or commissions on sales such as fee-for-service, subscription or listing model, helping sustain platform maintenance and operations.

ImpactThe observed or intended effects of the initiative.

As of the publicly available information, Madein.md hosts a catalogue of over 5 050 products from a variety of domestic producers, indicating substantial scale and variety of participation.

PartnersOrganizations and stakeholders involved in the initiative.

Agro inform; Bacifera; National Association of Beekeepers of Moldova; Association of Grape Producers and Exporters of Moldova; National Federation of Farmers of Moldova; Nicolae Dimo Institute of Pedology, Agrochemistry and Soil Protection; MIEPO; National Museum of Ethnography and Natural History; Wine Embargo, Agrostoc; Association of Agriculture Producers of Gagauzia “Agro Oguz”

Four BettersThe FAO Four Betters supported by the initiative.

  • Better production
  • Better environment
  • Better life

Sustainable Development GoalsSustainable Development Goals associated with the initiative.

  • SDG 8: Decent work and economic growth
  • SDG 9: Industry, innovation, and infrastructure
  • SDG 12: Responsible consumption and production
  • SDG 17: Partnerships for the goals
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Source: FAO AgriTech Observatory

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