Pour de Bon

Farmer-to-consumer e-commerce supported by an intermediary

DescriptionOverview of the initiative and its approach.

Pour de Bon is an intermediary with e-commerce platform selling products from smallholder farmers and artisan food makers across France, allowing customers to order fresh produce, regional specialties, groceries and specialty items and have it delivered to their doorstep. It serves both consumers seeking quality, traceable local products and producers looking for wider market access beyond their immediate region. Pour de Bon works with logistics partner Chronopost for cold chain delivery.

TechnologyTechnology used by the initiative.

  • E-commerce/online marketplace
  • E-payment

Pour de Bon operates through a web-based e-commerce platform accessible on desktop and mobile browsers, enabling users to search, browse and order products from multiple local producers in a single transaction. The platform aggregates product listings, manages shopping carts, secure checkout and payment processing.

TargetUsers, groups, or communities targeted by the initiative.

  • Food consumers

The main users of Pour de Bon are urban food consumers. As of January 2026, Pour de Bon sources products from over 700 farmers and artisans across France.

Business modelHow the initiative delivers and sustains its value.

  • Markup

The platform adds a margin on top of farmer’s set price. Customers pay separately for home delivery.

ImpactThe observed or intended effects of the initiative.

Pour de Bon aims to enhance market access for small farmers and artisan food producers by offering a digital channel that reaches beyond local farmers’ markets, potentially increasing producer income and diversifying sales channels. For consumers, it aims to improve access to regional, local and artisanal foods while offering transparency on origin. As of January 2026, Pour de Bon represents products from over 700 local farmers on their website.

PartnersOrganizations and stakeholders involved in the initiative.

Chronopost

Four BettersThe FAO Four Betters supported by the initiative.

  • Better life

Sustainable Development GoalsSustainable Development Goals associated with the initiative.

  • SDG 9: Industry, innovation, and infrastructure
  • SDG 11: Sustainable cities and communities
  • SDG 12: Responsible consumption and production
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Source: FAO AgriTech Observatory

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Source: FAO AgriTech Observatory

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