Tarimsal pazarlama
Application to support farmers in agricultural marketing through information and product placement
Description
Tarimsal pazarlama, or Agricultural Marketing platform, provides farmers in Türkiye with the opportunity to access information, through the internet, about protecting their products and selling their products at their real value and faster, without commission. The platform contains various sections including agriculture, farming, safe food, organic farming, landscape, machinery and also a specific section accessible by members only. The platform also addresses the lack of knowledge about preventable diseases in animals by providing farmers with information about prevention measures.
Technology
The Agricultural Marketing platform is a web-based application running on an e-commerce platform where agricultural companies and farmers can create a promotional page, free of charge, share sales advertisements of their products, agricultural news, ideas and product photos, and be informed about innovations in agriculture and product prices. Buyers can find the products they want to buy from the system, view the manufacturer's information and communicate through the site. The platform also contains a digital map that shows all the areas of the country to facilitate the search of the products and realities. The farmers and companies can be informed about the weather throughout the platform thanks to the technology present. An SMS system can be enabled to receive live updates.
Target
The main users of the Agricultural Marketing platform are farmers, institutions and companies. The platform registered about 250 000 members in 2023, and the 2434 News Package, launched in 2009, reached 850 000 farmers who receive SMS notifications every day.
Business model
The Agricultural Marketing platform is free to use, users can access information about protecting their products and selling their products without commission. Within the platform, there is a section dedicated to membership for farmers, institutions and companies. Users interested in becoming members and receiving marketing and advertising services have to activate a membership account and pay a fee through the platform. The fee amount is not disclosed.
Impact
The Agricultural Marketing platform has a significant impact in addressing farmers' challenges, particularly those related to preventable diseases in animals and adjustable techniques for their products. Overall, the platform contributes to enhancing farmers' awareness, improving product marketing, and fostering a more informed and efficient agricultural community. With SMS and web logins, the platform claimed to have helped 6 000 farmers to sell their products free of charge.
Partners
Sekerbank;Logo;Alibaba.com;SBN SIGORTA; Intel;Vodafone;DiTALOGO;
Four Betters
Better production
