DescriptionOverview of the initiative and its approach.
TELUS is a cloud-based farm management software designed for growers, agronomists and consultants to manage cropping activities, maintain compliance, and make better operational decisions online. It builds on Farmplan’s long-established Gatekeeper crop management system. It supports crop record management, helps users generate reports required for traceability and regulatory compliance, such as nutrient summaries or field audits, view cost and margin information by field or crop and use the software to assist with crop planning and decision support throughout the season.
TechnologyTechnology used by the initiative.
The software is cloud-based and can be accessed via any desktop and mobile web browser. It can be integrated with other agricultural data ecosystems (e.g., machinery platforms like John Deere Operations Center™).
TargetUsers, groups, or communities targeted by the initiative.
The initiative targets farmers, agronomists, and farm advisors.
Business modelHow the initiative delivers and sustains its value.
Farmplan operates on a subscription and fee-for-service model, offering tailored software packages priced according to farm size and business needs.
ImpactThe observed or intended effects of the initiative.
The overall aim of Farmplan is to improve farm efficiency, compliance, and profitability through digital management tools. According to company information, Farmplan supports more than 6 000 farms and rural enterprises in the United Kingdom, with a customer retention rate above 95 percent.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
