Trusty

Blockchain-based traceability and e-marketplace for cocoa and coffee

Description

Trusty serves as an e-marketplace connecting smallholder farmers directly with buyers, and facilitates the full traceability of commodities and compliance with European Deforestation Reporting (EUDR) standards, while also supporting farmers in gaining access to micro-finance for production.

Technology

  • E-commerce/online marketplace
  • Cloud
  • Blockchain

Trusty is a blockchain-driven software as a service (SaaS) platform that brings supply-chain transparency to the agri-food sector, particularly the cocoa and coffee segment. It comprises a data entry layer, a blockchain layer and a consumer engagement layer, and can be integrated with such existing enterprise systems as enterprise resource planning (ERP) and customer relationship management (CRM). It facilitates the secure collection and sharing of information and ensures compliance with EUDR standards. Trusty timestamps all events sent to the API using a public blockchain, providing a unique level of transparency and accountability.

Target

  • Smallholder farmers
  • Medium size farms
  • Large size farms
  • Private sector

Trusty is used by more than 70 organizations worldwide, primarily those engaged in the agri-food supply chain, from smallholder farmers to large corporations. The platform also aids consumers seeking information about product origins and sustainability compliance.

Business model

  • Fee for service

E-marketplace operates with transaction fees.

Impact

Trusty aims to have a positive impact on the agrifood supply chain by promoting transparency and ethical practices. It supports smallholder farmers by facilitating their direct connection with buyers, ensuring fair trade and economic sustainability. Moreover, Trusty helps industries comply with the stringent sustainability regulations and the demands of consumers for ethical products.

Partners

Slow Food Coffee Coalition, CGIAR Cacao of Excellence

Four Betters

  • Better life
  • Better production
  • Better environment

Sustainable Development Goals

  • SDG 2: Zero hunger
  • SDG 8: Decent work and economic growth
  • SDG 9: Industry, innovation, and infrastructure
  • SDG 12: Responsible consumption and production
  • SDG 17: Partnerships for the goals
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Technology prevalence

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Source: FAO AgriTech Observatory

Entry type breakdown

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Source: FAO AgriTech Observatory

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