AgriAnalytica
Integrated e-commerce for agri-food finance, inputs, knowledge, and supply
Description
AgriAnalytica is an online app that matches supply and demand in agricultural finance, trade, knowledge and grants. It features a large database and an online community of farmers, financial institutions, agri-food input suppliers, processors, traders/buyers and farming advisors. The app serves as an integrated solution for the Ukrainian agricultural market, providing access to financing, farm management, accounting and credit analysis services. The app provides news and assistance in accessing loans, grants and information on government supports, commodity leasing and purchases, and agricultural insurance, accessible through five different modules. The Agri: Business Plan module provides tools to attract financial resources. The Agri: Accounting module supports the management of accounting entries and the production of automatically generated reports, including tax-declaration forms and financial statements. The Agri: Farm Management module enables farmers to organize their production processes effectively, control resource usage and make informed management decisions based on necessary analytics. The Agri: Сredit Analysis module supports the generation of an efficient and profitable agribusiness loan portfolio, significantly reducing transaction costs and risks through the contributions of the company’s financial advisors. Through the Agri: Financing module, farmers can explore the various available state support programmes and financial products provided by different institutions, as well as input suppliers and buyers, and submit online applications after identifying the best options for them. The Agri: Trading module allows buyers to search for goods filtered by crop, location, etc., and to access the seller's contact details, or negotiate directly through the app. Through Agri: Shopping, users can filter goods by type of input such as fertilizer, seed, etc. make transactions online and leave reviews. Finally, Agri: Consultant is a digital agriculture extension service through which farmers can obtain expert advice on all the above-mentioned topics and functionalities. The app also features a Climate Atlas, which was created in partnership with BMZ and presents detailed temperatures and precipitation predictions for the periods up to 2050 and 2080 in Ukraine, based on two standardized climate change scenarios (RCP 4.5 and RCP 8.5). It correlates these scenarios with data about key agricultural products in Ukraine, and thus helps users understand how climatic conditions affecting agricultural production may change in the future in their specific location. At the bottom of the page is a link providing access to experienced regional advisors through AgriAnalytica, contributing to risk assessments and adaptation planning, and identifying the suppliers of the necessary solutions through the Agri: Shopping module. If needed, help is also provided for the identification of financing for projects through the Agri: Financing module.
Technology
The app is accessible through a website, and once registered, the user can also download an Android-based mobile app. Users must be registered to access all the services provided by the app. Some functionalities, including Agri: Shopping, are supported by Telegram bots and community forums accessible from the app’s Facebook page. AgriAnalytica is an online app hosted on an Apache 2.4 web server that uses MySQL 5.6 and 5.7 as the main database. It incorporates the message-broker system RabbitMQ for management request notifications and Redis for data structure storage. Docker is used to create containers for the different parts of the system, making farm management processes secure and allowing the simultaneous operation of numerous modules, either interdependently or independently.
Target
AgriAnalytica is a farmer-focused app that is used also by financial institutions, suppliers, buyers, consultants, investors, international donors and insurance companies to offer financial or loan advice, and donor projects, such as BMZ, are integrated through the Climate Atlas feature. It is currently only available for use in Ukraine, requiring a Ukrainian phone number, although an account can be created from anywhere in the world. app partners can register from anywhere in the world, and the content is available in three languages: Russian, Ukrainian and English.
Business model
Access to the app is free for anyone who registers with a Ukrainian phone number. Users set up a “My Cabinet” account through which they can access account and credit advisory services. The purchases and sales of goods by growers or producers are made through a secure payment system on the website, with all transactions supported by an online secure payment system. The app runs on donations, which can be made directly through the website to specific farms. The app has been supported by the U.S. Agency for International Development (USAID) through its Agriculture Growing Rural Opportunities Activity (AGRO), implemented by Chemonics International.
Impact
According to their website, AgriAnalytica can facilitate the access of farmers to finance, markets and knowledge by addressing the information asymmetries and financial gaps between the farming community and other value chain actors, namely financial institutions, input suppliers, agricultural produce purchasers, investors, donors, insurance companies and other businesses. There are currently more than 11 300 farmers registered on the AgriAnalytica app, accounting for more than 2100 million hectares of land. More than 29 banks, eight credit unions, and more than 60 suppliers and 60 buyers (traders and processors) have set up Partner Cabinets on the app. According to a blog post from 30 July 2023, AgriAnalytica plans to expand cross-border and cross-sector to include new geographies and new markets. The initiative has been made possible partly due to the support provided by the U.S. Agency for International Development (USAID) through the Agriculture Growing Rural Opportunities Activity (AGRO) implemented by Chemonics International.
Partners
U.S. Agency for International Development (USAID); Chemonics International; VA Agro Ukraine; Teppa; MVA Group; NSV Group; German Federal Ministry for Economic Cooperation and Development (BMZ); Novagro; Agrolog; Makosh; LNZ Group; Ganex; Vales Agro; Kredo bank; Otp bank; CrediWest; Autoland; VVM; Origin; Neo Agri; Agro; Fregat; FinStream; MTC; Vitagro; Trapeza; Okko
Four Betters
Better production
