Agrio

Crop protection app

Description

Agrio is an AI-powered plant health and crop protection app designed for farmers, agronomists, and growers. It allows users to take photos of plants to automatically detect diseases, pests, and nutrient deficiencies using computer vision technology, and then provides tailored treatment and integrated pest management recommendations. In addition to plant diagnosis, Agrio offers tools such as hyper-local weather forecasts, growing degree day tracking, satellite-based crop monitoring, scouting reports, and team collaboration features. Overall, it functions as a digital plant health assistant that helps users identify problems early and make more informed crop management decisions.

Technology

  • Artificial intelligence (AI)
  • Mobile app
  • Cloud
  • Remote sensing

Agrio is available on Android and iOS, it uses computer vision and AI to analyze user-uploaded plant images, combines cloud services and a multimodal chatbot (Harvie) for diagnosis and advisory, and integrates remote sensing (e.g., NDVI/chlorophyll indices from satellite imagery) and plot-level weather data to enable precision scouting and decision support.

Target

  • Smallholder farmers
  • Medium size farms
  • Large size farms
  • Farm advisors
  • Private sector

The primary users of Agrio include smallholder, medium-scale and large-scale farmers, farm advisors, and home growers. Publicly available information from the Google Play Store indicates broad adoption, with more than 500 000 downloads on Android and thousands of user reviews. These indicators suggest active use of the application across diverse user segments for plant disease diagnosis, pest alerts, satellite-based field monitoring, and collaborative digital scouting. The company also provides API for photo-based diagnosis and forecast-driven disease risk suggesting it may be used by other private sector companies.

Business model

  • Freemium
  • Subscription
  • Advertising

Agrio offers a free tier for essential diagnostics and features, with paid plans via in-app purchases/subscriptions for advanced capabilities (e.g., satellite packages, professional tools). The Google Play listing indicates the presence of ads and in-app purchases, while the App Store shows paid add-ons, confirming a freemium plus subscription monetization approach. The API costs USD 100 for 1000 credits.

Impact

Agrio aims to enable rapid diagnosis of plant problems, to support IPM practices with prevention-focused alerts and protocols, and to reduce pesticide use and improve yield and crop quality. P ublic store metrics indicate scale (more than 500 000 downloads on Android; 4.6/5 rating on iOS with around 397 ratings).

Four Betters

  • Better production
  • Better environment

Sustainable Development Goals

  • SDG 9: Industry, innovation, and infrastructure
  • SDG 12: Responsible consumption and production
  • SDG 13: Climate action
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Source: FAO AgriTech Observatory

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