Agroklub

Website and online community for agriculture knowledge, news, events, and success stories dissemination

Description

Agroklub is a website that acts as a digital information system to deliver various agricultural news and advisories about fairs and events, coverage of stories related to agriculture and weather forecast updates, as well as market information. The platform organizes information to categories such as farming, fruit growing, cattle breeding, viticulture, vegetable growing, ornamental and medicinal plants, fishing, beekeeping, and food industry.

Technology

  • Desktop/web-based application
  • Mobile app
  • Online community

The website integrates a web-based portal and mobile application to deliver information to users. Online visitors can also browse through video clips and photos. By subscribing to AgroKlub, users can be part of an online community which enables them to exchange comments and ideas on certain topics.

Target

  • Agriculture cooperatives
  • Civil society organizations
  • Farm advisors
  • Food consumers
  • Large size farms
  • Medium size farms
  • Smallholder farmers
  • Public sector
  • Private sector
  • Rural communities

Agroklub assists a variety of agricultural actors from smallholder farmers to large farm owners. Academic and research institutions, farm advisors and cooperatives can benefit from the news and success stories in the country as well as the exchange of ideas through AgroKlub subscription. As of October 2025, the mobile application has received more than 16 000 downloads. The portal’s social media accounts have over 100 000 followers. Additionally, over 70 external collaborators and staff members contribute to the maintenance of the contents and websites.

Business model

  • Advertising
  • Open source
  • Subscription

The portal features open access to news and articles, enabling free of charge to many advisories and information to the public. Agroklub generates revenue for advertising and subscription to theironline community.

Impact

Agroklub aims to enhance the dissemination of agricultural knowledge, news and events, and stories, as well as market information across the Western Balkans.

Partners

Syngenta; Novocommerce International; Chromos Agro; AgroChem Maks; Pro.Eco; Jerkovic; OTPbanka; Cprteva Agriscience; RWA; Axereal Croatia; Patent Co; HAPIH; Timac Agro; Mauthner d.o.o; Sano; Azoter; Biofor System Microbial Biotechnology; YOPS; Zeleni ZPP Zeleni Zivot; Masseeds; Selectis; Talenti EU Recij

Four Betters

  • Better production
  • Better nutrition
  • Better environment
  • Better life

Sustainable Development Goals

  • SDG 2: Zero hunger
  • SDG 4: Quality education
  • SDG 8: Decent work and economic growth
  • SDG 9: Industry, innovation, and infrastructure
  • SDG 11: Sustainable cities and communities
  • SDG 17: Partnerships for the goals
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Source: FAO AgriTech Observatory

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Source: FAO AgriTech Observatory

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