Aqlor.am

E-marketplace connecting producers from rural areas with urban consumers

Description

Aqlor.am is an online marketplace platform designed to connect rural producers with consumers by enabling direct ordering and delivery of farm and food products. The online marketplace facilitates the sale and distribution of diverse items — including dairy, meat, poultry, produce, honey, grains, processed foods — from villages to urban and rural customers, thereby supporting small-scale farmers’ incomes.

Technology

  • E-commerce/online marketplace

Aqlor.am uses a web-based e-commerce platform that supports product categorization, shopping cart functionality, ordering, and provides contact and logistics coordination enabling direct farm-to consumer distribution.

Target

  • Medium size farms
  • Large size farms
  • Smallholder farmers
  • Food consumers

Aqlor.am targets smallholder and medium-size rural producers seeking access to consumers, as well as urban and rural households and individuals interested in purchasing fresh farm products. The platform serves both producers (as sellers) and consumers (as buyers).

Business model

  • Fee for service
  • Markup

Aqlor.am operates on a transaction-based business model wherein producers register and list their products while customers can place orders via the platform. The online platform coordinates logistics and delivery, charging a service fee or markup on transactions.

Impact

Aqlor.am aims to support rural livelihoods by creating market access for producers from villages, potentially increasing their income and enabling smallholder and medium-scale farms to reach urban markets. The platform also targets to enhance availability of fresh farm products for consumers, strengthens local food value chains, and contributes to rural-urban linkages.

Four Betters

  • Better nutrition
  • Better life

Sustainable Development Goals

  • SDG 2: Zero hunger
  • SDG 8: Decent work and economic growth
  • SDG 9: Industry, innovation, and infrastructure
  • SDG 11: Sustainable cities and communities
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Source: FAO AgriTech Observatory

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