Description
Esh Derevenskoe is an intermediary online e-commerce platform and delivery service that connects urban consumers with small and medium-scale farms and artisanal food producers through direct online ordering and home delivery. The platform serves consumers seeking fresh, natural and locally produced food, and farmers looking for an alternative route to market beyond traditional retail and wholesale channels. Esh Derevenskoe delivers to urban customers in Moscow and St. Petersburg.
Technology
Esh Derevenskoe operates through a web-based e-commerce platform accessible via desktop and mobile browsers, allowing users to browse products, place orders and manage deliveries online. The user-facing website is connected to a central backend system that manages producer profiles, product catalogues, pricing, orders, customer accounts and payment processing. The platform supports order aggregation, logistics coordination and last-mile delivery management, and is hosted on standard cloud-based web infrastructure. The platform is also accessible as a mobile app via Google Play store.
Target
The main users of Esh Derevenskoe are urban food consumers. The intermediary purchases from pre-selected and vetted smallh and medium-size farms.
Business model
Revenue is generated primarily through a markup or commission on farmer products, which covers platform operation, marketing, order management and last-mile logistics.
Impact
Esh Derevenskoe aims to enable urban consumers to purchase fresh farm and artisanal products directly from small and medium-scale producers through an online ordering and home-delivery service. The platforms seeks to improve consumer access to locally produced food, increase transparency on product origin and production practices, and reduce the number of intermediaries in the value chain. For farmers, it aims to provide an alternative route to market that could lower marketing and sales costs and facilitate access to a stable urban customer base through a single intermediary managing sales and logistics. As of January 2026, the platform sources from 315 suppliers in the database.
Four Betters
Better life
