Description
Farm to Home is an e-commerce selling products from local farms to food consumers in the Netherlands. Buyers can purchase either a box of seasonal produce or create their own basket of products. Farm to Home offers a home delivery nationwide across Netherlands.
Technology
The e-commerce platform is available via mobile applications on Android and iOS as well as via a web-based interface, allowing consumers to browse products, place orders and pay digitally.
Target
The e-commerce platform is primarily targeted at food consumers.
Business model
Farm to Home adds a markup on top of producers’ price to cover the cost of the operations. Delivery service is charged separately – a flat rate of 5 euros per order.
Impact
Farm to Home aims to provide food consumers with an alternative to traditional retail, and allows them to buy from local farmers with the convenience of home delivery. It aims to improve margins for farmers by reducing the number of intermediaries in the supply chain and to reduce greenhouse emissions by cutting down the number of food miles through local sourcing.
Four Betters
Better life
