Description
Farmer.ba is an e-commerce platform dedicated to showcasing and distributing a diverse array of high-quality products sourced directly from local farmers. It is also a space where users can find information about healthy and natural food and order it directly from local farmers. Farmer.ba is the first service in Bosnia and Herzegovina that enables detailed insight and overview of local food producers and in an innovative way promotes agriculture and also provides opportunities for cooperation and partnerships. The e-commerce platform specifically caters to the needs of farmers engaged in cultivation, alleviating the challenges they face in finding time to market their products.
Technology
Farmer.ba serves as an e-commerce platform connecting farmers with food consumers, facilitating direct transactions. By supporting local agriculture and food producers, the platform ensures a daily updated database of farmers’ products, enabling consumers to conveniently discover nearby products and place orders that get delivered to their homes, where the functionality is enabled. Leveraging geolocation features, users can explore products within a specified radius. The platform not only provides access to expert advisory services but also delivers the latest updates on products, agriculture, and health. Additionally, consumers can opt for newsletters to stay informed about products and exclusive offers.
Target
The main users of Farmer.ba are farmers and food consumers. The e-commerce platform was specially developed for smallholder farmers, through which farmers can sell their products to any address in Bosnia and Herzegovina. The platform collaborates with 150 farmers with over 600 different products from 45 individual stores (data is relevant for December 2023).
Business model
Farmers.ba is a user-friendly platform accessible from any device at no cost. Users can effortlessly navigate the e-commerce interface, choose their desired products, make secure payments, and opt for home delivery services. It is not clearly stated if farmers need to pay a fee to promote their products, but it is a possibility to be able to cover the running costs of the platform. Furthermore, sellers have the opportunity to showcase third-party products through targeted advertisements on the platform.
Impact
As of May 2024, Farmers.ba hosts 150 farmers and presents about 600 different products from 45 individual shops. The e-commerce platform has resulted in tangible and positive outcomes, contributing to various aspects of the local community and agricultural sector in Bosnia and Herzegovina, according to the company’s website. One of the key impacts is the direct support provided to local farmers to showcase and distribute their products. This enhances their market visibility and enables them to connect with a broader customer base. Farmer.ba promotes food choices, by providing users with information about locally sourced products, to encourage healthier eating habits and foster a sense of community engagement around sustainable and locally produced food. The platform eases and allows the farmers to focus on farming while ensuring their products reach a wider audience through the e-commerce platform.
Partners
LIDER; BH pčelar; ViPS; text united; Norma; Muski.
Four Betters
Better nutrition
