Description
Fermer Green is an intermediary with e-commerce platform that connects urban consumers in Kiev, Ukraine, with farmers and artisanal producers through online ordering and home delivery. The platform serves households seeking fresh, locally sourced food and producers looking for an alternative route to market outside conventional retail.
Technology
Fermer Green operates through a web-based e-commerce platform accessible via desktop and mobile browsers, enabling customers to browse products, place orders and arrange home delivery online. The user-facing website is connected to a central backend system that manages product catalogues, pricing, orders, customer data and payment processing. The platform supports order aggregation and coordination of last-mile delivery within urban areas and is hosted on standard cloud-based web infrastructure.
Target
The main users of Fermer Green are urban consumers in Kiev. Fermer Green purchases from their own network of farmers based on the orders received from the customers.
Business model
Fermer Green chargers a margin on top of farmer’s price to cover operational costs.
Impact
Fermer Green aims to improve consumer access to fresh, locally produced food in urban areas of Ukraine by enabling online ordering and home delivery of farm and artisanal products. The solution seeks to support local producers by offering an alternative route to market beyond traditional retail channels, helping to reduce intermediaries and strengthen producer–consumer linkages. By providing information on product origin and enabling direct purchasing from farmers, the platform aims to promote transparency and trust in food sourcing.
Four Betters
Better life
