FoodTrack
Software supporting online sales of the vegetables, fruit and products of local producers
Description
FoodTrack is an online platform featuring multiple software through which local producers can connect with consumers. The platform hosts e-commerce functions; individual business websites/online boutiques; and decision support tools for the management of logistics and payments. Producers are chosen carefully and must provide relevant documents on offered products, although the registration process is simple once the provided information has been verified. The seller lists his/her address and delivery preferences, and can list his/her products online after validation by the site administrators. Home delivery or drop-off points, such as a specific market, can be arranged with the consumer, considerably reducing transport costs, or the customer can collect their order directly from the producer's store if the latter has a fixed point of sale. Foodtrack.fr arranges the delivery once a purchase has been made. Regardless of the delivery choice of the seller, orders are paid online and prepared only after the payment has been received.
Technology
FoodTrack features a suite of services-as-a-software, ranging from an e-commerce platform, websites, and decision support tools for the management of logistics, accountancy and e-payments.
Target
The main target groups are local producers, businesses and end consumers, as well as logistic operators.
Business model
There is no charge for opening an account with FoodTrack, however, sellers pay a 5 percent commission fee on each item sold. Producers can send out their products for door-to-door delivery, or can organize the collection of purchased products directly from the farm (i.e. click & collect) or from specialized collection points.
Impact
As of July 2024, 162 producers and 965 consumers are registered with FoodTrack. The platform encourages locavorism, and offers economic, health and ecological advantages, promoting short supply chains and local production.
Partners
Lagrume
Four Betters
Better production
Better nutrition
Better environment
Better life
