Description
Frigo Magic is an app for consumers looking for quick and easy meal ideas using the ingredients in their fridges and cupboards, offering nearly 2000 recipes and 7 million possible combinations. A unique feature of this app is the “memo” section, which provides the user with nutritional information about each recipe and informs them whether the ingredients are in season. An Eco-score® is displayed on each recipe page alongside a leaf symbol indicating the environmental footprint of the recipe based on the ingredients.
Technology
Frigo Magic is a free application available for Android and iOS. To get started, users must first list the food in their fridges and cupboards on the Frigo Magic app, after which the application will suggest suitable recipes. Users can specify how many people are to be served, as well as any specific diets and the available kitchen equipment for even more personalized recipes, and can explore all the recipes available on the app and save their favourites for easy retrieval. Each recipe comes with check-off steps and voice dictation to ease the cooking process.
Target
The main users of Frigo Magic are food consumers who want to limit their food waste. As of 2024, Frigo Magic has been downloaded more than 2 million times.
Business model
Frigo Magic app is free to download from Apple Store, while specific features of the app are subject to payment (i.e. Become a Magician! EUR 7.99; Become a Partner! EUR 5.99; Become an Ally! EUR 3.99; Become a Companion! EUR 1.99; and Become a Sidekick! EUR 0.99).
Impact
The company has joined the Consumption Dates Pact launched by Too Good To Go, which aims to raise public awareness about food waste. Through its Eco-score® initiative, indicating the environmental impact of food products, Frigo Magic aims to reduce the environmental footprints of consumers.
Partners
Cap Océan; FaireFrance; Miam; Manger du sens; Valorial; Breton network Produit en Bretagne
Four Betters
Better environment
Better nutrition
Better life
