DescriptionOverview of the initiative and its approach.
Gmarket.ge is a digital marketplace that enables agricultural producers to list and sell products and services online while connecting with buyers who seek supplies, inputs or storage solutions. The platform offers listing services for crops, livestock, inputs, machinery, storage facilities, and other agricultural services, enabling producers to promote a broad range of farm‑related offerings.
TechnologyTechnology used by the initiative.
Gmarket.ge operates as a web-based marketplace platform that provides listing services, search functions, communication channels, and advertisement tools. The platform allows online buyers to filter products they wish to buy, and locate refrigerator and storage areas.
TargetUsers, groups, or communities targeted by the initiative.
Gmarket.ge serves agricultural producers, input suppliers, cooperatives, smallholder farms and larger commercial farms along with private sector buyers who search for farm inputs, livestock feed products, crops, or agricultural services.
Business modelHow the initiative delivers and sustains its value.
Gmarket.ge applies a subscription-based model where users pay for advertisement and listing packages that allow publication of agricultural offers.
ImpactThe observed or intended effects of the initiative.
Gmarket.ge aims to strengthen domestic agricultural trade by reducing barriers between buyers and producers and broadening market access for rural suppliers.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better life
Better environment
