Description
Green Day Organic Store is an e-commerce platform for sustainable living and production in Armenia, offering a diverse range of organic products, as well as a physical shop. The store supports environmental well-being, providing customers with ethically sourced goods. Key features include a selection of organic foods, locally and seasonally produced, eco-friendly household items, and cruelty-free beauty products. The store tries to promote a healthier lifestyle by prioritizing products free from harmful chemicals. Users can add products to their cart and get them delivered to their address in Armenia.
Technology
Green Day Organic Store leverages e-commerce technology facilitating easy navigation and access to a diverse range of organic products. The platform can be accessed through any browser on mobile phone/PC and it is available in two languages: English and Armenian. Users can search the marketplace by product type (e.g. dairy, grocery, etc.) or brand (Probios, Sonnentor, Lea Nature, etc...). Product availability is costantly updated. A tag cloud for brands is displayed to highlight the most chosen brands. A feature with top sellers products is also available. Once products are selected and added to the cart, the checkout is possible by both registered and non registered users by following 4 steps: providing billing information, providing shipping details, defining delivery charge and confirming the order. Transactions are possibile through cash at the time of delivery in Armenian currency only or through Visa and MasterCard international and local cards. Users will be redirected to a specific page to complete the payment by card. Purchases that do not satisfy quality standards can be returned within 14 days by submitting a receipt or alternatively or they can be exchanged with other products.
Target
The users of the Green Day Organic Store span a diverse spectrum, catering to individuals with a shared commitment to organic and sustainable living as well as farmers who can sell their products. The online platform attracts a global audience, considering it is available in English, too, offering accessibility to a wide range of environmentally conscious consumers. The exact number of users is not specified on the provided website. Smallholder farmers play a pivotal role in the Green Day Organic Store ecosystem. The platform serves as a channel for these farmers to showcase and sell their organic products. By connecting with Green Day, smallholder farmers gain access to a broader market, potentially increasing their visibility and revenue. The website provides a potential avenue for smallholder farmers to participate in the organic movement, aligning with Green Day's emphasis on supporting local agriculture. Through the platform, these farmers can contribute to sustainable practices and benefit from a platform that prioritizes and promotes their products.
Business model
Users can make purchases as registered user or as guests. The cost structure is not explicitly outlined on the provided website. The e-commerce platform support payments with MasterCard, Visa, or local cards.
Impact
The overall impact of the Green Day Organic Store is about trying to foster a culture of conscious consumerism and support the livelihoods of local farmers. Particularly, the platform supports local farmers by serving as an ethically responsive marketplace, enhancing their visibility and potentially increasing their income. By offering a diverse range of ethical products, Green Day also tries to contribute to individual health and well-being, and to facilitate exchange of sustainable practices. Furthermore, by prioritizing eco-friendly products, Green Day encourages sustainable practices, fostering a sense of community and shared values among individuals committed to ethical and organic products consumption.
Four Betters
Better nutrition
