Nahil

E-commerce platform for women-made products

Description

Nahil is a social enterprise that uses an e-commerce platform to market and sell handmade, nature-friendly, specially designed products, including second-hand products, produced by women's cooperatives and individual women producers from all over Turkey. Nahil collaborates with individual producers and women's cooperatives engaged in the production of marketable goods, offering them access to an e-commerce platform through which they can effectively market and sell their products.

Technology

  • E-commerce/online marketplace
  • E-payment

Nahil provides a dedicated e-commerce platform, enabling women producers to showcase and sell their products. Users can explore the platform, browse product offerings and fill their cart. They need to login into the system to be able to make purchases and complete electronic transactions. The system is using the ​​Ticimax e-commerce platform, a popular Turkish e-commerce. The e-commerce is connected with a logistic system for door-to-door delivery.

Target

  • Food consumers
  • Smallholder farmers
  • Private sector

The primary user base of Nahil consists of women entrepreneurs selling their products and customers purchasing them. The exact count of both users and producers is currently undisclosed.

Business model

  • Markup

Impact

Nahıl website reports that the e-commerce platform contributes to the economic empowerment of low-income women as it enables women to earn income by bringing handmade products and local durable food products produced to the national and international markets. Further, it reportedly improves the quality of women's products. The social enterprise also provides design support to women producers. Nahıl aims to be a permanent market for women, a starting point for participation in economic life, and an education and communication space to develop products for the market. The website states that the income obtained from Nahıl is used to meet the needs of women and children's centers run by women's cooperatives in poor neighborhoods.

Partners

Women's Labor Evaluation Foundation (KEDV); Simurg Women's Cooperatives Union;

Four Betters

  • Better life

Sustainable Development Goals

  • SDG 5: Gender equality
  • SDG 8: Decent work and economic growth
  • SDG 10: Reduced inequalities
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