DescriptionOverview of the initiative and its approach.
Nashe-Vse is an intermediary with e-commerce platform that connects Ukrainian consumers with local farmers and artisanal producers through direct online ordering and home delivery of food products. The initiative serves small-scale producers seeking collective market access and consumers interested in purchasing fresh, locally produced food with known origin.
TechnologyTechnology used by the initiative.
Nashe Vse runs on a fully functional e-commerce website that includes product catalogues, shopping basket, online payment integration and order management.
TargetUsers, groups, or communities targeted by the initiative.
The main users of the website are urban food consumers in Kiev.
Business modelHow the initiative delivers and sustains its value.
Nashe Vse chargers a margin on top of farmer’s price to cover the cost of operations and delivery.
ImpactThe observed or intended effects of the initiative.
Nashe Vse aims to strengthen short food supply chains in Ukraine by enabling consumers to purchase food directly from local farmers. The e-commerce platform aims to improve transparency by providing information on product origin and producers, support consumption of locally produced food and reduce the number of intermediaries between farmers and consumers. Nashe Vse emphasises working with small and medium farming households. As of December 2025, the platform features approximately 72 individual farmers, based on a manual count of publicly visible producer profiles.
Four BettersThe FAO Four Betters supported by the initiative.
Better life
