DescriptionOverview of the initiative and its approach.
Ogorod.ru is an information and news portal for gardeners covering topics such as plant cultivation, pest management, soil preparation, and harvesting techniques. The portal provides expert articles, seasonal guides, and a community forum for knowledge sharing among gardeners.
TechnologyTechnology used by the initiative.
The portal operates as a website with an online community section. It delivers gardening content through articles, guides, photo galleries, and community forums. Users can access content without registration.
TargetUsers, groups, or communities targeted by the initiative.
The portal reaches hobby gardeners, smallholder farmers, rural households, and agricultural extension practitioners who seek practical growing advice and seasonal guidance.
Business modelHow the initiative delivers and sustains its value.
The portal operates under an advertising model, generating revenue from display advertising and sponsored content while providing free access to editorial content.
ImpactThe observed or intended effects of the initiative.
Ogorod.ru improves gardening outcomes by providing timely, expert-curated advice on plant care, pest management, and harvesting, contributing to household food security and knowledge transfer in rural communities.
Four BettersThe FAO Four Betters supported by the initiative.
Better production
Better life
