Description
Ou Acheter Local is a public digital platform that helps consumers identify local farmers, food producers and points of sale within a given territory through a searchable directory and interactive map. It serves consumers seeking locally produced food and small-scale producers aiming to increase visibility without engaging in full e-commerce.
Technology
Ou Acheter Local is a web-based platform accessible via standard internet browsers on desktop and mobile devices. The system relies on a central backend database that stores producer profiles, product categories, locations and points of sale. A geolocation and mapping interface allows users to search and filter producers within a defined area. Producers register and update their information through online forms processed by regional administrators. The platform does not require dedicated hardware and does not integrate online payment or order management functions, focusing instead on information provision and discoverability.
Target
Ou Acheter Local primarily benefits local food consumers and small-scale agricultural producers by improving visibility and access to information on direct sales channels. The platform is particularly relevant for smallholder farmers and micro-producers who rely on short food supply chains and lack resources to invest in individual digital marketing or e-commerce solutions. According to information published on the website, the platform currently profiles more than 1 600 producers, enabling them to be discovered by consumers seeking local products.
Business model
Ou Acheter Local is fully free to use for farmers and consumers.
Impact
Ou Acheter Local aims to improve the visibility of local food producers and points of sale by centralising information on short food supply chains in a single, publicly accessible platform. The platform aims to supports small-scale producers in reaching nearby markets without investing in individual digital tools.
Four Betters
Better life
