DescriptionOverview of the initiative and its approach.
Reforma Agrária is an online platform with classified listings from farmers advertising agricultural products for sale. Interested buyers contact farmers directly using contact details provided to arrange the payment and pick-up or delivery.
TechnologyTechnology used by the initiative.
Reforma Agráriais browser-accessible classified listings platform where consumers browse categories, view product listings (e.g., vegetables, fruit, poultry, artisanal foods) and contact producers to place orders. The platform also integrates location and delivery options defined by producers, allowing consumers to find nearby offerings. Producers receive payments directly from buyers. Reforma Agrária maintains a Facebook group where producers and consumers exchange tips, ask questions and share practices —extending the platform’s functionality beyond buying and selling.
TargetUsers, groups, or communities targeted by the initiative.
The solution targets farmers and consumers that would like to trade directly without intermediaries.
Business modelHow the initiative delivers and sustains its value.
Reforma Agrária operates on non-profit basis and does not earn from commissions or advertisement. The platform is free to use for farmers and consumers. There is no registered organisation behind the solution, it is run by an individual with community content contributions.
ImpactThe observed or intended effects of the initiative.
Reforma Agrária aims to strengthen short food supply chains in Portugal by enabling small-scale farmers to promote and sell products directly to consumers without platform fees or commissions. The solution aims to improve producer visibility and market access, particularly for micro-producers who may lack resources to join commercial marketplaces, and facilitates consumer access to fresh, locally sourced food. As of January 2026, Reforma Agraria lists over 5 300 products from over 1 290 farmers.
PartnersOrganizations and stakeholders involved in the initiative.
GrowLIFE
Four BettersThe FAO Four Betters supported by the initiative.
Better life
