Sebet

Farmer-to-consumer e-commerce supported by an intermediary

DescriptionOverview of the initiative and its approach.

Sebet is an online intermediary that connects small-scale farmers and local food producers in Kyrgyzstan with urban consumers through direct ordering and home delivery of fresh and processed food products. The initiative serves producers who face limited access to formal markets and consumers seeking locally sourced food.

TechnologyTechnology used by the initiative.

  • Desktop/web-based application
  • E-commerce/online marketplace
  • E-payment
  • Mobile app

The platform operates through a web-based e-commerce system, supported by online payment functionality, enabling transparent product information, order aggregation and coordinated logistics. Sebet is also available via Google Play.

TargetUsers, groups, or communities targeted by the initiative.

  • Agriculture cooperatives
  • Food consumers
  • Smallholder farmers

The main users of Sebet are food consumers. Sebet procures from smallholders to fulfill the orders.

Business modelHow the initiative delivers and sustains its value.

  • Markup

Sebet charges a margin on top of farmer price to cover the operational costs.

ImpactThe observed or intended effects of the initiative.

Sebet aims to provide an alternative route to market for smallholders and cooperatives, bypassing traditional intermediaries and supermarkets. As of January 2026, 67 individual farmers and cooperatives supply to Sebet.

PartnersOrganizations and stakeholders involved in the initiative.

Agency of Development Initiatives (ADI) in Kyrgyzstan, Enactus Kyrgyzstan

Four BettersThe FAO Four Betters supported by the initiative.

  • Better life

Sustainable Development GoalsSustainable Development Goals associated with the initiative.

  • SDG 9: Industry, innovation, and infrastructure
  • SDG 11: Sustainable cities and communities
  • SDG 12: Responsible consumption and production
For detailed description of each attribute and parameter, check the AgriTech Observatory Taxonomy >

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Source: FAO AgriTech Observatory

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Source: FAO AgriTech Observatory

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